Subaru and advertising agency Carmichael Lynch have released a new amusing campaign recently. The videos are really warm and adorable, but also with a witty twist. The first video features father and his little son. Dad wants to really impress his kid by showing him various natural wonders.
The video takes place during the cycling competition. On of the competitors boyfriend is supporting her with funny and motivating notes. He uses Subaru so that he would not distance too much from his beloved. Love makes a Subaru.
The campaign looks for the traditional values – family, friendship, love – and makes really cute short videos. This one features mother and her sweet daughter. They go to work on the farm, which is a tiny adventure for a little helper. Even though Subaru plays a really small role here, the ad is quite moving.
This time the short video is entitled “Rendezvous”. It features two cars chasing a balloon. We can enjoy the marvelous view from the above, as well as the beautiful landscapes. The advertisement promotes Subaru as a comfortable and easily manageable vehicle that can guarantee you the best adventures in nature. Love whatever the road takes you.
The short video features a little girl and her dad. They are driving with a Subaru and searching for a rainbow. The ad presents this vehicle as a comfortable and easily manageable. Finally, the couple of discoverers find the rainbow at the beautiful place, near the lake. That is how a rainy day turnes into a little nice adventure.
Carmichael Lynch came up with an amazing commercial for Trane’s heating, ventilation and air conditioning systems. The spot takes place in the desert in Tyler, Texas. It shows two scientists making a huge discovery in the extreme conditions. Remember how you played with car models when you were a child? Well, see what happens when it is not a model anymore – a bus is driven from a springboard.