Microsoft started its advertising campaign "You are the controller" recently in order to promote its upcoming Kinect motion controller for Xbox 360, which should be made available on November 4 of this year. The campaign will include television ads, print ads, online ads, product tie-ins, store displays and PR
Nowadays, to promote a new computer it’s not enough to say all the numbers about its hardware and expect that potential buyers will be interested. Sony came up with an idea how to really deliver a message that their new VAIO laptops are fast and capable of anything.
The new Sony VAIO commercial starts with a line “what if technology could make you feel…” and then shows a series of situations where people are experiencing world through the five senses – touch, hearing, sight, smell and taste.