Virgin Atlantic has launched its first ever global TV advert, as it looks to strengthen its recovery from recession and reinforce the airline's 'it' factor. A £6m ad campaign includes TV and cinema ads in the US and UK.
A new TV channel for thrillers, horror and crime movies came up with really original idea how to reach its target audience. They created a horror movie and showed it in cinemas. Sounds simple, but the movie wasn’t ordinary.