UK retailer Sainsbury’s has launched its “Perfect Christmas” campaign featuring Jamie Oliver. The “Perfect Christmas” ad aims to highlight the fact that Sainsbury’s has everything viewers need for the perfect Christmas.
John Lewis launched its Christmas campaign. The 60-second spot uses the tagline: “For those who care about showing they care” and featuring a cover of Elton John’s “Your Song” performed by Brit Award winner Ellie Goulding.
Apple released a new iPhone 3GS television commercial just before Christmas, entitled “12 Days of Xmas”. It shows 12 apps that range from card sending, to cooking, gift sending and other such holiday traditions. Apple suggests that owning an iPhone is great around the holidays.
New For Dummies series Christmas themed TV commercial. The idea behind the advert was to create a light and humorous set of every day scenarios that the viewer may be familiar with. These scenarios are positioned around the tagline ‘there is For Dummies book for everyone this Christmas’.