The commercial features a beautiful lady, all dressed up and strutting down the street, filled with snow, in heels. The brand promotes Lexus All-Weather Drive and suggests not to sacrifice style. Ever!
Lexus has launched a new commercial for their new RX model. The idea is simple – to show that this car feels a very natural place to be in. Every button, every switch or screen feels like any other gadget you are used to.
One of the rule of brand positioning states: if you are first in the market, most likely you are also first choice in people’s minds. It means that you are the market leader and the competitors must position themselves in some other way to attract attention. This is how Lexus positions irself as market leader
Lexus ES Commercial - Cards with Bryan Berg. We started by designing one of the smoothest engines anywhere. Then we included 88 measures to absorb, dampen and even cancel vibrations. To [...]