General Motors Co.’s Chevrolet has launched new marketing campaign which seek to change perceptions about the brand more than a year after the company emerged from bankruptcy. The new campaign is inspired by a new brand theme, “Chevy Runs Deep,” and tugs on similar themes like past Chevrolet campaigns which have focused on the "Heartbeat of America" and "An American Revolution."
BMW launched a viral video in which we see Alex Jansen, owner of Forza Service, a shop specializing in Ferraris. He describes his passion for renovating and driving Ferraris. But this genuine passion for beautiful Italian bodies did not choose to F430 its daily movements: he drives a BMW.
One of the rule of brand positioning states: if you are first in the market, most likely you are also first choice in people’s minds. It means that you are the market leader and the competitors must position themselves in some other way to attract attention. This is how Lexus positions irself as market leader
As previous year, this year Cars.com had their commercial shown at the SuperBowl. This one shows a story about Timothy Richman who from an early age was very smart and confident person. But as the rest of us, he got nervous when he needed to choose the right car for himself