To promote Hybrid Synergy Drive technology Toyota launched a new commercial called “Better Together”. The commercial shows a man who has another pair of hands helping with everything he is doing. All four hands are working in harmony and making everything go faster and more efficient.
Subaru launched a new campaign “All 4 the driver” with a goal to reposition their brand. Now Subaru is mainly known for its sophisticated engineering but with the new campaign they hope to change the perception of the brand to more driver-orientated, emotionally attractive position.
The new Smart cars ad states that these cars are “tougher than it looks”. To reflect this idea on posters, images of three objects that we imagine as very fragile, we chosen and shown as if they were made of substantial metal constructions.