Volkswagen launched a new advertising campaign including 6 TV commercial to promote the new 2011 version of the Jetta. These ads are created by Deutsch, Los Angeles advertising agency with production of Rattling Stick / Epoch and direction by Daniel Kleinman.
On the February 2010 Kia announced about marketing partnerships with Michelle Wie. And now we can see Wie’s first commercial with Kia and the Soul. In this ad Michelle Wie show the hipness and street-smarts of the Soul.
Mercedes-Benz has launched a new ad called ‘Sorry’. A guy is driving the new Mercedes-Benz E-Class when he sees a Grim Reaper sitting next to him.
Audi has launched an ad campaign for the new Audi A1 model which is going to be on sale in continental Europe in the summer of 2010. The campaign will feature 6 episodes of a movie called ‘The Next Big Thing’.
Honda has launched a new extended version of the famous commercial ‘Impossible Dream’ which was presented five years ago.
Now that the fuel prices are getting higher and higher, even American car manufacturers start making commercials that position their vehicles as not only big and powerful but also as fuel-efficient.
There has been a big buzz about the new Mercedes-Benz SLS AMG. The teaser campaign featuring the tunnel experiment video with Michael Schumacher successfully captured people’s attention. Everybody was wondering whether it was real or fake.
Mini has launched a new campaign in Canada to show that Mini cars are not just stylish. They’re also fast, nimble and, most importantly, fuel efficient. They released three commercials to present each of these characteristics.
Lexus has launched a new commercial for their new RX model. The idea is simple – to show that this car feels a very natural place to be in. Every button, every switch or screen feels like any other gadget you are used to.
Have you ever thought that one of your feet might be jealous to the other? Why? Well, one of the reasons might be that your right foot gets a chance to push the accelerator pedal of a fast car while the left doesn’t.
Nissan has launched a new commercial which promotes both their brand and a new model named ‘Leaf’. The spot starts with showing the most famous Nissan cars that they produce now, such as 350 Z, Pathfinder, Murano, GT-R. And only in the end of the commercial they show their new electric car called ‘Leaf’.
Alfa Romeo along with BBDO in Tel Aviv came up with an idea how to present their new model MiTo. This car is supposed to be very exciting both to look at and to drive it. So the idea of the new campaign was to see exactly how exciting is the new MiTo.
In 1959 Volvo invented the three-point safety belt which is one of the most important safety features in every car. It’s used in almost all cars now available but the problem is that not all people tend to wear safety belts. This new campaign called ‘Safe and Style’ was created in order to change people’s habits in UAE, where they see the safety belt wearing as not very ‘cool’ thing to do.
Another great commercial from this year’s SuperBowl is from Dodge. The Charger is clearly targeted at men so naturally, the commercial is quite appealing to them. It features a group of men in cold indifferent and a bit frustrated face expressions and a voice talking about things men do because they need, not because they want to.
Bridgestone has presented their new TV spot during the SuperBowl too. The commercial shows a post-apocalyptic future world where Bridgestone tires have the biggest value.