Ziploc and advertising agency Energy BBDO from Chicago have released this funny video spot recently. The commercial has gone viral, since it features three moms competing for a “Tough Mother” title.
The ad presents a wide selection of Halloween costumes, that Kmart offers in its stores and online. The video features Monternez "Monty" Rezell, who dances in many different costumes in the parking lot of a Chicago Kmart. It is part of the real event, when Monty beat the Guinness World Record: he changed 150 costumes in six hours and five minutes.