Applegate and advertising agency Taxi from New York have released this new campaign. The videos promote ecological, all-natural meat. To demonstrate its smart customers, the creatives have pulled of a campaign, which features the all-muscled man, playing a cow.
The video features a concerned meat consumer and an interviewee – a muscled man playing a cow. It may seem ridiculous, but the problem is really serious. The women asks if cow uses hormones. Although the cow negates it, lady is still suspicious. Just look at those muscles, that is not normal!
The short video takes its place in a train, going through a very snowy country. The staff man announces that the breaks have frozen and he needs someone to help the train team stop it. He looks at a couple military men, firemen, but they do not seem to be helpful. Suddenly, the charismatic mountain climber turns everyone's attention to a guy who is eating a Mars Bar.