The new Guinness commercial shows how a pint of beer travels a dangerous trip from a bar through the city and arrives just in time to a guy who is in the middle of negotiation with his boss.
The new Smart cars ad states that these cars are “tougher than it looks”. To reflect this idea on posters, images of three objects that we imagine as very fragile, we chosen and shown as if they were made of substantial metal constructions.
The Economist new poster follows the “Get a world view. Read the Economist” concept that this magazine is relevant, accessible and understandable to everyone. This poster especially emphasizes the comprehensibility of The Economist.
The Economist Magazine, in a bid to demonstrate the global accessibility of the Economist, is running a billboard advertising campaign featuring five different electric sockets. he campaign aims to provide a visual representation of anyone, anywhere in the world being able to access and plug into The Economist and keep in touch with what is happening around the world.
BBDO's latest Monster.com commercials tout career mapping: Dr. Exam and Crime Scene. Career mapping might be a better way… Agency: BBDO, New York. Advertiser: Monster.com
Released: April 2009 Avertiser: Lowe's Agency: BBDO New York
