Fox Sports and director Mike Maguire have made this exciting suspense video ad. The funny spot takes place during the very last minute of a football match. The tension between fans, athletes and commentators is growing. Suddenly, smoke starts evolve through Gus Johnson's headphones. The Bomb Squad runs into the room. However, they are too late.
Fox Sports and advertising agency Fox Sports Marketing have made this exciting commercial entitled “The Gus Effect”. Fox suggests that the best way to watch college football is via their channel that provides commentaries from the iconic Gus Johnson. Therefore, the creators convince that Fox gives the Gus effect which improves the overall surroundings.