The NBA is leaving no demographic groups untouched as it continues to ramp up marketing for the 2010-11 season. For the second season it's putting significant marketing efforts to gain the attention of the Hispanic audience.
Miami Heats star, Dwyane Wade, moonlights as a superhero Agent D3, who seems to be made from part Tron and part Iron Man and a clear reference to our beloved James Bond, in the Jordan Brand’s latest commercial brought us by NIKE.
Converse has launched its new Fall 2010 brand campaign "The Procession". The ad was directed by Antoine Fuqua. The film's campaign invites consumers to make part of the "The Procession," a movement alongside legends Basketball Julius "Dr. J "Erving, Miami Heat basketball player Carlos Arroyo; musicians Doug E Fresh and Jim Jones; legendary ball-handler God Shammgod and others.
The Boston Celtics are gearing up for a new basketball season, and a new TV ad and marketing campaign for the team is also ready to go. Their new marketing campaign launched Opening Night of the Celtics season, October 27. The campaign, themed: “Reloaded” began with a TV commercial.
Nike launched its Pro Combat training last year at NBA All-Star Weekend in Phoenix. Now that the product is finally available at retail, Nike is giving it another push via this new commercial with LeBron James. Oddly, it shows James wearing the USA Olympic jerseys; however, he is sporting a never-before-seen pair of the Air Max LeBron VII.
Nike Commercial: Don't Criticize (Hyperize). Hyperizers made up of Fog Raw (Mo Williams), Velvet Hoop (Kevin Durant), Chief Blocka (Andre Iguodala), and Ice-O (Rashard Lewis). The Hyperizers first single, Don’t Criticize (Hyperize)
The new Heineken Light TV commercial with Eva Longoria Parker „Wrong Seats“. Also A behind-the-scenes look at the new Heineken Light TV spot featuring Eva Longoria Parker. Heineken - Give Yourself a Good Name.
FreeDarko, a leading blog voice within the world of hoops and author of The Macrophenomenal Pro Basketball Almanac, has partnered with adidas on two fully animated videos highlighting the inner-workings of Orlando Magic star Dwight Howard and Bulls rookie Derrick Rose. Their uniquely stylistic approach to analyzing both players’ game and strengths comes to life through the deep telling voice of of Chali 2Na from Jurassic 5.