The new Axe commercial for the Axe Twist once again tries to prove that good smell can create the desired impression, which, of course, especially helps when dealing with women. This time, the idea is that the new Axe Twist can change during the day and adapt the smell to situation one needs
All recent Axe commercial had one thing in common. They all were exceptionally sexy. But the new TV spot they have launched, took their brand building to a whole new level.
As wrapping the female students' dormitory in the shape of calendar and using Axe for a month throughout March, They aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.