Funny Commercials World » AXE Commercial

Axe Commercial: So Sorry Destiny

RokasM — Thu, 19 Nov 2009 11:18:27 +0000

A new TV commercial for Axe is out. This one also shows how powerful a good fragrance might be. The ad features a man and a woman who wake up in the morning and do exactly the same things. It would be logical for them to meet and be together. But in the end, when they have chance to meet each other, she gets distracted by a completely different man who smells good.

Agency: Ponce – Buenos Aire

Axe Commercial: Alas de Gloria

Rokas — Mon, 09 Nov 2009 15:58:13 +0000

New spot created by Ponce de Buenos Aires promoting the new AX Dry Sensitive. Under the premise “There is now an antiperspirant that does not irritate the armpits” the commercial recently premiered in Argentina and soon will be available in other Latin American countries.

The production is by Pioneer Productions in partnership with the Park Pictures, directed by Benzo Theodore.

Axe Commercial: Schedule

admin — Mon, 25 May 2009 05:00:28 +0000

Axe Schedule - Dormitory

As wrapping the female students’ dormitory in the shape of calendar and using Axe for a month throughout March, they aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.

Released: May 2009
Advertiser: AXE
Brand name: AXE Deoderant
Agency: When Gee, Seoul, South Korea

Creative Director: Tai-il, Lee
Art Director: Jeong-gon, Kang
Designer: Mi-sun, Kim
Copywriter: Jong-hwan, Choi
Production Manager: Seong-kuk, Jeon

AXE Commercial: Hair Crisis Relief

admin — Fri, 01 May 2009 05:00:57 +0000

In February Unilever launched a campaign for Axe ‘Hair Crisis Relief’ to support the new range of hair products. The campaign sees 100 girls in a warehouse monitored by CCTV, taking it in turns to judge the hair of users who have uploaded pictures of themselves.

You upload a photo and the girls move to the ‘Yes’ side of the room or the ‘No’ side depending on how good is your hair style.

Released: February, 2009
Client: Unilever
Product: Axe – Hair Crisis Relief