The new Axe commercial shows how powerful a good fragrance might be. The ad features a man and a woman who wake up in the morning and do exactly the same things. It would be logical for them to meet and be together but then along came Axe.
New spot created by Ponce de Buenos Aires promoting the new AX Dry Sensitive. Under the premise “There is now an antiperspirant that does not irritate the armpits” the commercial recently premiered in Argentina and soon will be available in other Latin American countries.
As wrapping the female students' dormitory in the shape of calendar and using Axe for a month throughout March, They aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.
AXE Commercial: Hair Crisis Relief Released: February, 2009 Client: Unilever Product: Axe - Hair Crisis Relief
