You have probably heard about AXE effect. The one, that attracts women. Well, the company is concerned about the tremendous cuddling effects the scent has and has released a precaution pillow. When you will not be able to pull yourself back from your girl, just grab a Morning After Pillow.
Another fantastic campaign created from AXE to promote their new product AXE Ex-Friend, launched on the South America market. Coming with the tagline “Less female friends, More women” one of the most sexism-driven brands in the world is exploiting the theme of male and female friendship.
The new Axe commercial shows how powerful a good fragrance might be. The ad features a man and a woman who wake up in the morning and do exactly the same things. It would be logical for them to meet and be together but then along came Axe.
New spot created by Ponce de Buenos Aires promoting the new AX Dry Sensitive. Under the premise “There is now an antiperspirant that does not irritate the armpits” the commercial recently premiered in Argentina and soon will be available in other Latin American countries.
As wrapping the female students' dormitory in the shape of calendar and using Axe for a month throughout March, They aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.
AXE Commercial: Hair Crisis Relief Released: February, 2009 Client: Unilever Product: Axe - Hair Crisis Relief