The commercial features a film director. He is being interviewed about the film and the process of making it. He reveals, that he had to confront the unfriendly producers, who refused to give money for his project. His nose has suffered a lot of negative answers and the video illustrates it. Until he went to Astral – the private investor in Canadian feature films.
The video takes place at the family dinner table. The respectable family is having a nice time together – simple but noble. Suddenly, grandma announces that she sold everything. The house, the country cottage, even her dead husband's car collection. Everyone is stunned in amazement. Why? She is going on tour! Tomorrow! And there is something exotic about this announcement. Watch it yourselves.