The new commercial, created by Adam & Eve, features a couple of people dressed in cardboard warrior outfits engaging in battle.

The Popular People campaign was launched in June and was intended as a three-month campaign to raise brand awareness after it ditched its ‘Jack’ brand character. The campaign also has the support of printed and extends through the website Are You Popular? Where Internet users can upload a photo and a test will tell if it is popular or not.

Credits:

Brief : Continue the Great deals for popular people campaign
Advertising agency: Adam & Eve London
Client: Russell Braterman – Director of Marketing, Caspar Nelson – Head of Brand Communication
Copywriter: Harry Budgen
Art director: Sid Rogers
Planner: David Golding
Media agency: Mediavest
Media planner: Rob Nicol
Production company: Blink
Director: Ben Wheatley
Post production company: Big Buoy
Editor: Colin Sumsion – Big Buoy