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anti-cavities toothpaste

Elmex Toothpaste Commercial: Bus Ticket

Elmex Toothpaste Commercial: Bus Ticket

Elmex wanted to promote their anti-cavities toothpaste, under the tagline "Helps prevent cavities" and asked them to find a surprising way to expose it. They collaborated with the leading bus company in Israel, and printed over 600,000 season [...]

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