Pedigree and advertising agency AMV BBDO from London have released this affective video ad recently. The campaign combats animal cruelty. The spot depicts a dog named Mojo, whose callous master is tormenting the poor animal. The dog lives a miserable life, until a rescue team saves him. Pedigree claims that a good nutrition is crucial for good health, therefore the brand donates 1 million cans of food this year.
The video features double amputee swimmer James O'Shea. He presents The Disability Foundation (TDF) and tells how it has given him a 'killer advantage'. James is going to swim the SB5 100m Breaststroke for Great Britain at the Paralympics on 5th September. On this occasion he helps TDF raise money or time, so that it could continue its work.