New guerilla marketing campaign for “Red Bull Soapbox Race” in Jerusalem, Israel. Because the event is a non-motorized vehicle race, that emphasizes the creativity of the vehicles, Avraham advertising agency in Israel, decided to go for a guerilla campaign that will bring attention to the fact that the audience is [...]
Samaritans ambient campaign: Bookmark. The Samaritans came to the advertising agency with a very limited production budget, and absolutely no money for media. With this challenge, they came up with a cost-effective and highly creative solution – turn something as basic as a bookmark into an advertising medium. By placing these bookmarks in strategic locations they successfully reached out to their core audience in a more discreet and personal way, as opposed to using mass advertising.
As part of a national campaign promoting McDonald's restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.
MINI and Butler, Shine, Stern and Partners' contribution to the cash for clunkers program. "My other car was demolished by the government." MINI Cooper
Folliderm Hair Loss Remedy: Scared of losing your hair? The task was to increase Folliderm prescriptions - a brand that prevents hair loss by strengthening hair roots. We used elevators in corporate offices and residential buildings to deliver the message.
Colgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. Instead of giving away product samples, Ice cream, Lollypop and Cotton candy were given out [...]
As a local beauty salon franchise, Johnny Andrean launched a hair-strengthening product. They wanted to communicate it with a low budget but with an impactful result. We are proposed a ponytail as a passenger handle substitute in public transportations such as commuter trains to demonstrate how strong your hair is.
Israel Cancer Association: Sun exposure kills. An ambient marketing activity which took place in Gordon beach, Tel Aviv, in order to increase awareness to sun damage and skin cancer. The activity included 50 towels with a coal grill print on them [...]
Elmex wanted to promote their anti-cavities toothpaste, under the tagline "Helps prevent cavities" and asked them to find a surprising way to expose it. They collaborated with the leading bus company in Israel, and printed over 600,000 season [...]
Funktion Personal Training Advertising campaign: Escape Your Boring Gym Recently, commuters in Vancouver were privy to a rather unusual sight: a man riding a stationary bike. Funktion Personal Training is a company that specializes in outdoor fitness bootcamps. http://funktiontraining.com
Acne Pimple Cream Ambient Campaign. To expose the target audience, teenagers during their summer break, to Clearens acne pimple cream in a surprising and unexpected way. A poster 5 meter tall, featuring a teenage boy, placed on a climbing wall located in the largest and most [...]
Land Rover Defender Commercial: Zoo. A defender, Land Rover’s main model, was put in a cage in the zoo, as if it were wild animal, between the giraffe’s and the zebra’s cages. Near the car, there was a description plate using the same design and copy used on the other signs in the zoo.
Tyskie Beer Commercial: Stickers The idea of this commercial is to promote Tyskie beer among young people in a more involving way. We installed “Beer mugs stickers” behind door handles of restaurants, pubs, shops. Etc. When people are opening the door they can [...]
To promote Rimmel's Quick Dry nail polish their aim was to literally stop young woman in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets.