The video raises our awareness about driving and texting messages. The creatives pulled off an original parallel: in ages people did not get used to driving and texting. Neither when people were still using horses to travel, nor those, who had first automobiles.
The sixteen second commercials announce that there is a very important reason to take the bus: you can take your time and think about something. The first video shows a guy who reconsiders parenting. And the second presents a woman, who takes time to think about a movie. Short, straight to the point and funny.