Cherkashin Meat Factory and advertising agency Voskhod have released series of funny commercials from its latest campaign. The action takes place in the Soviet Russia, where you had to stand in queues for a deficit goods like meat. People give their food coupons. A man gets the last piece. However, he goes back to a pregnant woman and asks the name. Not her name, the baby's name. „Zhenia“, she says.
The video takes us to the Soviet times, that impoverished the whole nation. The ad features a man who got a deficit item – sausage. He is so happy that he shouts and jumps for joy while running to his wife with the catch. Unfortunately, he encounters the unhappy mother with her son and cannot be indifferent.