Alex Tizard

The Sunday Times Commercial: Incredible Edibles

The Sunday Times Commercial: Incredible Edibles

The Sunday Times and advertising agency Grey from London have released this hilarious video spot lately. The commercial promotes “Incredible Edibles” – a four part ultimate cookbook, which delivers the carefully rejected (!) recipes. The book was edited by chief and TV star Gizzi Erskine, who appears in the video and smashes beautiful dishes.