The video takes place in the far future. When our home will be full of advanced technology. When computers will help us prepare breakfast, choose the right clothes and dry our nail polish instantly. But wait a second. Something is just wrong. The vehicles remind the very first cars in human history. It is so funny to see those futuristic people driving in a 19th century's cars.
The campaign presents an initiative – the integration of people with Down Syndrome. The video was launched on the 21st of March – the Down Syndrome day. The campaign came up with an incredibly creative and original idea – the people with the syndrome was invited to replace actors and famous TV announcers on the television.
Fuel economy is getting more and more important when choosing a car. And its one of the most important criteria when choosing a small family car such as Opel Astra, VW Golf, Peugeot 308 or Renault Megane.
Released: June 2009 Brand name: Enel Energy Services Agency: Saatchi & Saatchi Milan