aids commercial

Bristol Myers-Squibb Canada campaign’s “One Life” video “Take Action”

Bristol Myers-Squibb Canada campaign’s “One Life” video “Take Action”

Bristol Myers-Squibb Canada launched the third phase of its One Life to Live HIV awareness campaign. The “One Life to Live” campaign first launched in 2008 and, for its first two years, was predominantly focused on encouraging Canadians to get tested for HIV. This year's campaign includes creative targeting people already living with the disease.
Nike and (RED): Fight Aids in Africa

Nike and (RED): Fight Aids in Africa

On November 30th, on the day before World Aids day some of the world’s best footballers (Didier Drogba, Joe Cole, Andrei Arshavin, Marco Materazzi, Denilson, Lucas Neill, Clint Dempsey and Seol Ki-Hyeon) joined Bono at announcement of partnership between NIKE and (RED).