New TV Commercial "Two Sides" created by Filadélfia Advertising agency in Brazil for a non-governmental organization Grupo Vhiver that supports basic and assisting HIV positive psychological help.
Bristol Myers-Squibb Canada launched the third phase of its One Life to Live HIV awareness campaign. The “One Life to Live” campaign first launched in 2008 and, for its first two years, was predominantly focused on encouraging Canadians to get tested for HIV. This year's campaign includes creative targeting people already living with the disease.
On November 30th, on the day before World Aids day some of the world’s best footballers (Didier Drogba, Joe Cole, Andrei Arshavin, Marco Materazzi, Denilson, Lucas Neill, Clint Dempsey and Seol Ki-Hyeon) joined Bono at announcement of partnership between NIKE and (RED).