advertising campaign 2009

Upstate University Health System Rebranding Campaign

Upstate University Health System Rebranding Campaign

The Syracuse academic medical center has adopted a new name, Upstate University Health System, and launched rebranding campaign that includes TV, print and radio advertising. The rebranding campaign will cost Upstate nearly $1 million over two years. Lewis Communications, an out-of-state ad agency with expertise in health care, developed the new name and launched the branding campaign.
Sisal ‘Play the right’ Advertising Campaign

Sisal ‘Play the right’ Advertising Campaign

Grey Milan has created new print ads for Sisal and gambling responsibility campaign “Play the right” (“Gioca il giusto”). "Play the right," the campaign of communication by which Sisal has been actively involved in preventing forms of play at potential risk for the player.

Molson Dry Beer: Association of party pros

Molson Dry’s APP (Association of party pros) online/offline 2009 campaign. Molson Dry Beer wanted to position itself as the ultimate party beer. We created a new sport related to a social activity: the party. Players are members of the Association of Party Pros (APP), which is supported by a distinct advertising campaign and a Web platform [...]