Adidas has launched a new advertising campaign "It's on me for my Brotherhood" with a video "It's on me for we" which you can watch below. The campaing is featuring rising NBA stars, Dwight Howard and Derrick Rose, to celebrate the individuals of a Brotherhood and the contributions they make to their team.
A pretty interesting new campaign from Adidas called "Performance Revolution". On its website Adidas is asking NBA star players to answer the question: what is better, be stronger or faster? The campaign was created to promote Techfit, the new compression system which helps both increasing the speed and the strength of the player.