Adidas Derrick Rose

Adidas Techfit campaign: Performance Revolution (Better be stronger or faster?)

Adidas Techfit campaign: Performance Revolution (Better be stronger or faster?)

A pretty interesting new campaign from Adidas called "Performance Revolution". On its website Adidas is asking NBA star players to answer the question: what is better, be stronger or faster? The campaign was created to promote Techfit, the new compression system which helps both increasing the speed and the strength of the player.