Adam Ronan

Kopparberg Ad: Un-Established

Kopparberg Ad: Un-Established

The ad's idea is to present Kopparberg as a brand that tries to be unique and exceptional. Therefore the video features people who are living their original life, have their own style and do things their way. The ad compares established way of thinking with an un-established. Stay at your car instead of a boring tidy hotel. Make your concert in the woods instead of the stage. Really beautiful and inspiring video.