Adam Ker

Hanes Commercial: Soften the Blow

Hanes Commercial: Soften the Blow

Hanes and advertising agency 360i have released this epic video spot that you must see. The spot features Al Lenderson, who performs an experiment. He wants to find out how soft the Hanes T-Shirts are. Therefore, he collects the whole crew to help him: he incorporates a catapult – a Medieval war machine – and some antiques from his mom's.