Adam Butler

Center for Science in the Public Interest Video: The Real Bears

Center for Science in the Public Interest Video: The Real Bears

Alex Bogusky, former creative of Crispin Poter + Bogusky, has returned to advertising with this musical video. The animated spot starts as a cute story about the polar bear family, who uses a lot of sugar. However, everything turns out really bad for the bear farther, who gets diabetes and even loses his leg. Music was written by Jason Mraz.