Action for Children

Davina McCall in Action for Children Neglect campaign

Davina McCall in Action for Children Neglect campaign

Actions for Children have launched a nationwide appeal to help neglected children. The campaign, which has been shot as a "public service" - style announcement features Big Brother presenter Davina McCall. The ad campaign is the largest launched by Action for Children and first aired yesterday with a takeover of an entire three-minute advertising break during Channel 4 News.