The video takes us to the 1996 and features two geeks that are making inventions in their garage. One of them says while constructing some gadget: "One day we are going to be the best in the Nordics at this". "And there are going to be robots". After that the non stop rumbling laughter follows. Than we see the nowadays automated technology. The contagious laugh again.
IKEA introduces UPPLEVA, a completely new technology which integrates smart TV and sound system with furniture. UPPLEVA brings style and comfort to the room by solving the cable clutter and miss-match between TV and furniture problems. The video features IKEA girl telling us about brands new idea and its fulfilment.