Absolut and advertising agency Sid Lee have released a new very exciting campaign “Transform Today” recently. The video features Rafael Grampá – a graphic novel creator. He tells his inspiring story, while camera follows his day and gives us a glimpse of a creativity process. We have to say, that the current Absolut campaign is incredibly beautiful – a real treat for your eyes.
Absolut and advertising agency Sid Lee have released a new very exciting campaign “Transform Today” recently. The first video features sculptural couturier Yiqing Yin, who talks about the creativity process and where the inspiration comes from. The second spot features Woodkid – an illustrator, director and musician. He says that life is about exploring, not succeeding. We have to say, that the videos are incredibly beautiful.
The creative director, development manger and others, who have been involved in the process, talk about the making of a bottle. A special edition of colorful Absolut bottles was released recently. What is so unique about it? It was designed by the machines! Who said robots cannot create?