Expedia and advertising agency 180 LA have released this warm and true story about a loving father-daughter relationship. Almost three and a half minute film features Artie Goldstein – the father of a beautiful young women who is about to get married. Therefore, he takes time to remember her childhood and talks about it warmly. His daughter is marrying other woman and Artie tells how he approaches it.
Adidas introduced its brand new Adizero shoes along with a commercial campaign for it from creative agency 180 Los Angeles. The advertisement below is called “Rush”. It features athletes running through the streets at night towards the stadium. Beautifully shot it represents Adizero as shoes, made for light victory.
Adidas basketball launched a new marketing campaign called “Fast Don’t Lie,” featured NBA stars Dwight Howard, Derrick Rose and “Slim Chin” played by Ken Jeong to promote AdiZero Rose and Beast shoes.
FreeDarko, a leading blog voice within the world of hoops and author of The Macrophenomenal Pro Basketball Almanac, has partnered with adidas on two fully animated videos highlighting the inner-workings of Orlando Magic star Dwight Howard and Bulls rookie Derrick Rose. Their uniquely stylistic approach to analyzing both players’ game and strengths comes to life through the deep telling voice of of Chali 2Na from Jurassic 5.