New national campaign from Freud, London highlights what hidden dangers smoking causes. Scientists had shown that passive smoking is very unhealthy as well. Camera shows what humans eyes cannot see: deceptive smoke is everywhere in the room, far from the smoking spot. More than 80% of secondhand smoke is invisible and odourless, making it impossible to see or smell.
So, even if you smoke near an open window or door, the smoke can travel and harm others.
The campaign encourages smokers to quit by ordering a free Smokefree Kit either by texting or from the Smokefree website. The Kit will serve additional information on the harms of secondhand smoke as well as giving smokers tools to help them make their home and car Smokefree, along with information and support on quitting.
Client Department of Health
Agency Freud Communications
Country United Kingdom
Director Jim Gilchrist
Producer Donna Baker
Assoc Creative Director Matt Lever
Assoc Creative Director Helen Rhodes
Production company MJZ
Client Team Director Helen Duggan
Account Director Rachel Parry
Post production MPC