On the 30th April, tens of thousands of people descended on Trafalgar Square in London to share a moment in Karaoke history!
The Sing-a-long Flash Mob event packed out Trafalgar Square and was T-Mobile’s second “Life is for Sharing” event, following on from the hugely successful T-Mobile Dance, held in Liverpool Street Station in January
A crowd of 13,000 sang along to tunes including The Beatles’ Hey Jude, and there was a special appearance by rock star Pink.
No less than 2,000 microphones were handed round for people to share, while live images of the crowd were projected onto huge screens. Then the music started and the crowd belted out a choice of karaoke classics as commuters and passers-by couldn’t help but join in.
Saatchi & Saatchi installed over 20 cameras up around Trafalgar Square to capture the crowd singing their hearts out. Following the event, the production team have just 48 hours to finalise the TV commercial.
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T-Mobile Sing-a-long in Trafalgar Square
The exclusive 4 minute extended version of the moment 13,000 people sang Hey Jude together in Trafalgar Square. Everyone involved came along thinking they could be dancing – no-one had any idea how the event would unfold.