T-Mobile: Life is for sharing (Messages)

“Messages” launch campaign for T-Mobile’s new “Life is for sharing” positioning had brought for “MUV Saatchi & Saatchi” the Grand Prix, 4 golds, 2 silvers and 2 bronzes at the “Golden Nails 2009” in Bratislava. The jury appreciated the innovative consumer-centric approach of the campaign. T-Mobile offered all its media space on billboards, prints, radio and TV to personal messages from the public. In total over 1,500 unique messages were broadcasted.

Released: February 2009
Client: T-Mobile
Campaign: Life is for sharing
Agency: MUV Saatchi & Saatchi
Country: Slovakia

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