Sweet Million Lottery Commercial: Sleepy Time

Sweet Million Lottery Commercial: Sleepy Time

Sweet Million Lottery Commercial: Sleepy Time

The New York Lottery has introduced their new “Sweet Million” game with perhaps the cutest lottery commercial of all time. The New York Lottery new game people can play twice weekly for a chance to win up to $1 million in cash.

This isn’t typical Lotto game where a single person can win a large jackpot. Instead, with Sweet Million, multiple players can each win $1 million.”

To win the $1million top prize, participants must match six winning numbers drawn from a field of 40. In the event there are more than five top prize winners in a single game, the winners will receive an equal share of the total $5 million top prize monies available for that drawing. Other prize levels for the game include: $500 for matching five of six numbers; $40 for matching four of the six numbers; and $3 for matching three of the six numbers.

New Sweet Million commercial, titled “Sleepy Time” features cute and cuddly animals getting ready for bed in an effort to drive home just how “sweet” their new game is.

Watch the commercial below

Released: September 2009
Client: The New York Lottery
Brand name: Sweet Million
Agency: DDB, New York
Country: USA


Agency: DDB, New York
Chief Creative Officer: Eric Silver
Creative Director: Gerard Caputo, Reuben Hower
Copywriter: Howard Finkelstein
Art Director: Bonnie Lutz
Senior Executive Producer: Ed Zazzera
Senior Producer: Jason Way
Producer: Matt Nowak, Adrea Lavezzoli
Production Company: Smuggler
Director: Randy Krallman
Executive Producer: Patrick Milling Smith, Brian Carmody, Lisa Rich, Melissa Miller, James Razzall
Producer: Paula Cohen
Editoiral Company: Mackenzie Cutler
Editor: Gavin Cutler
Visual Effects: Framestore
Flame Artist: Raul Ortega
Music: Beacon Street Studios
Composer: Andrew Feltenstein, John Nau

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