Supercuts knows about the hair. And introduces a musical campaign on its products.
In a documentary style agency Element 79 directs the hair-salon chain’s stylists to aspiring rock stars. The viewers are offered to come to the salon and have a rock star haircut. Supercuts is all about the latest cuts. Stylish and fashionable.
The campaign goes even deeper by providing cool “Behind the Scenes” videos, where actors speak about the filming process.
Check it out and prepare to rock’n’roll.
Campaign: “Rock the Cut”
Agency: Element 79, Chicago
Account Team: Jerry Conner, Elizabeth Miller, Stacie Dunn
Executive Creative Director: Canice Neary
Creative Director: Chris Laubach
Art Directors: Ryan Bloecker, Dan Cosgrove
Copywriters: Tim Cerullo, Prashant Nashi
Agency Producer: Michael Gabriele
Print Producer/Art Buyer: Jennifer Niccum
Digital Direction: Tom Napper, Ryan Carlos, Brad Simpson, Ashley Wohl
Music/Sponsorship Agency: GMR Marketing, Milwaukee
Social Media Agency: Zócalo Group, Chicago
TV Director: Barney Miller
Production Company: Detox
Executive Producer/Line Producer: Rachelle Madden
Print Director/Photographer: John Boehm
Editing House: Hooligan, New York
Senior Editor: Barney Miller
Co-Editors: Jordan Green, Erin Bowser
Assistant Editor: Erin Bowser
EP: Sue Wladar
Telecine: Nice Shoes/Lez Rudge
FC Color: Matt Rosenblum
Flame: TANQ/Andrew Granelli
Audio: Shout It Out Loud
Sound Designer/Engineer: Dan Dzula
Featured Musicians: Vintage Trouble, Ken Loi, Laura Bell Bundy, Gold Motel