Snickers has presented their new commercial titled ‘Game’ at this years SuperBowl. They found a way how to illustrate their new slogan ‘You’re Not You When You’re Hungry’ in a very simple way. The commercial shows a group of guys playing football but one guy is playing like a granny. Well, he even looks like a granny. But then he eats a Snickers bar and gets back to the game as a normal player. Simple yet very clear indeed.
Agency: BBDO, New York (USA)
Directed by Craig Gillespie (MJZ)
Visual Effects: MassMarket