SuperBowl 2010 Dodge Charger Commercial: Man’s Last Stand

SuperBowl 2010 Dodge Charger Commercial: Man’s Last Stand

Another great commercial from this year’s SuperBowl is from Dodge. The Charger is clearly targeted at men so naturally, the commercial is quite appealing to them. It features a group of men in cold indifferent and a bit frustrated face expressions and a voice talking about things men do because they need, not because they want to.
For example, ‘I will wake up and walk the dog at 6:30 am’, ‘I will clean the sink after I shave’, ‘I will be quiet when you don’t want to hear me say no’ and so on.
And because men voluntarily do all these things, they deserve to drive a car that they really want. And that, of course, is a Dodge Charger.

Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Aaron Allen, Joe Staples
Copywriter: Joe Staples
Art Director: Jimm Lasser
Agency Executive Producer: Ben Grylewicz
Agency Producer: Jessica Staples
Production Company: Anonymous Content, Los Angeles
Director: Mark Romanek
EP/Head of Commercials: Dave Morrison
Line Producer: Emma Wilcockson
DP: Sal Totino
Editorial: Spotwelders
Editor: Michael Heldman
Executive Post Producer: David Glean
Producer: Lisa English
VFX: Public VFX
Flame Artist: Christopher Noellert
Executive VFX Producer: Kim Nagel
VFX Producer: Christie Price
Sound Design: Stimmung
Sound Designer: Gus Koven
Executive Producer: Ceinwyn Clark
Producer: Jack Caitlin
Song: ‘We Took Vegas’ by Deadly Avenger
Audio Post: Lime Studios
Mixer: Rohan Young

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