SuperBowl 2010 Bridgestone Commercial: Your Tires Or Your Life

SuperBowl 2010 Bridgestone Commercial: Your Tires Or Your Life

Bridgestone has presented their new TV spot during the SuperBowl too. The commercial shows a post-apocalyptic future world where Bridgestone tires have the biggest value.

A group of outlaws blocks the road and stops a car. They ask for the tires or his life. But the driver mishears and, instead of his life or the tires, gives away his wife. The tires must mean a lot.

Credits:
Agency: The Richards Group, Dallas
Creative Director: Glenn Dady
Art Director: Todd Tucker
Copywriter: Bill Milkereit
Agency Producer: JR Dixon
Production Company: MJZ, Los Angeles
Director: Dante Ariola
Producer: Nathalie Hill
DP: Phillip Lesourd
Production Designer: Christopher Glass
Editor: Andrea Macarthur @ Peepshow
VFX: Method
Colorist: Stefan Sonnenfeld
Sound Design: Wave
Music: Tonic

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