Bridgestone has presented their new TV spot during the SuperBowl too. The commercial shows a post-apocalyptic future world where Bridgestone tires have the biggest value.
A group of outlaws blocks the road and stops a car. They ask for the tires or his life. But the driver mishears and, instead of his life or the tires, gives away his wife. The tires must mean a lot.
Agency: The Richards Group, Dallas
Creative Director: Glenn Dady
Art Director: Todd Tucker
Copywriter: Bill Milkereit
Agency Producer: JR Dixon
Production Company: MJZ, Los Angeles
Director: Dante Ariola
Producer: Nathalie Hill
DP: Phillip Lesourd
Production Designer: Christopher Glass
Editor: Andrea Macarthur @ Peepshow
Colorist: Stefan Sonnenfeld
Sound Design: Wave