SuperBowl 2009 Ad: Cheetos Spoiled Girl

SuperBowl 2009 Ad: Cheetos Spoiled Girl

Cheetos purchased a 30-second ad spot for Cheetos during Super Bowl XLIII. The Cheetos Super Bowl commercial targeted adult consumers as part the repositioning of the brand that began in 2008.

Cheetos Super Bowl 2009 commercial features a loud woman talking on her cell phone. The woman on the phone says she must be on the ugly side of town because everyone around her is gross. When another women sitting near her gets annoyed, Chester urges her to scatter Cheetos on the floor. Then, a flock of pigeons gathers to eat the Cheetos and attacks the cell phone talker. When one of the pigeons lands on Chester’s shoulder, he asks it to, “Give Daddy a kiss”. The bird gives him a peck and consumers are told to “Let loose at”

Released: February 2009
Advertiser: Cheetos
Agency: Goodby, Silverstein & Partners
Country: USA


Agency: Goodby, Silverstein & Partners, San Francisco
Partner/Creative Director: Jamie Barrett
Group Creative Directors: Rick Condos, Hunter Hindman
Associate Creative Directors: Hart Rusen, Marc Sobier
Copywriters: Rob Katzenstein, Nick Prout
Art Directors: Jose Luis Martinez, Andy Dao
Agency Producer: Jon Drawbaugh
Assistant Producer: Brandon Romer

Production Company: The Directors Bureau, Los Angeles
Director: Mike Maguire
DP: Barry Petersen
Head of Production: Elizabeth Minzes
Executive Producer: Melissa Culligan, Cayce Cole
Line Producer: Youree Henley

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