Cars.com aired one sixty-second commercial during the 2009 Super Bowl. The commercial focused on pitchman/character David Abernathy and followed him from birth through adulthood.
David Abernathy was literally born confident. He dove headlong into every challenge and opportunity life presented him, with great success. But despite all his confidence he always uses Cars.com when buying a new car.
Even confident people need help car shopping.
Released: February 2009
Agency: DDB Chicago
Production Company: MJZ
Director: Craig Gillespie
Creative Director: Bart Culberson, Brad Morgan
Group Creative Director: Mark Gross
Art Director: Galen Graham
Copywriter: Jason Karley
Editor: David Baxter
Executive Producer: Will St. Clair
Editorial: Panic & Bob
Post: Mass Market