Subaru Commercial: Scorched

Subaru Commercial: Scorched

Subaru and advertising agency DDB Canada have just launched a new commercial entitled “Scorched”.

Is it too hot to drive the brand new 2013 Subaru BRZ? Nah. But it is really hot, though. The video uses high technology, slow motion and Phantom Camera to capture the heat in the garage. In the end the cool beat music starts and we can see the beautiful vehicle’s demonstration at its best. Nice advertisement.

Watch it and tell us what you think of it.


Client: Subaru Canada
Agency: DDB Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Adam Bailey
Copywriter: Adam Bailey
Art Director: Paul Riss
Agency Producer: Ken Rodger
Account Team: Michael Davidson, Peter Brough, Julia Morris
Media Company: OMD
Production Company: Radke
Director: Common Good
Common Good Creative Directors: Eric Makila, Jamie Webster, Jordan Clarke
Executive Producers Common Good: Marie-Pierre Touré, Stefanie Kouverianos
Executive Producer Radke: Miriana DiQuinzio
Line Producer:Dwight Phipps
Director of Photography:Chris Mably
Editorial: Ross Birchall, Bijou Editorial
VFX: Common Good
VFX Supervisor: Alex Avram
Post-Production: Alter Ego
Colourist: Erin Whipp / Alter Ego
Online Editor: Darren Achim
Music: “Execute” by Excision

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