Subaru Commercial: Crowd Rider

Subaru Commercial: Crowd Rider

Subaru launched a new campaign “All 4 the driver” with a goal to reposition their brand. Now Subaru is mainly known for its sophisticated engineering but with the new campaign they hope to change the perception of the brand to more driver-orientated, emotionally attractive position. The commercial made for this campaign shows how people at Subaru unites behind a single goal to assure that the driver of a Subaru car feels pleasure while driving.

Agency: Leo Burnett, Sydney
Executive Creative Director: Andy DiLallo
Executive Creative Director: Jay Benjamin
General Manager: Peter Fitzhardinge
Senior Creative: Gary Dawson
Executive Producer: Adrian Shapiro
Business Director: Tamara Klemich
Production Company: Revolver, Sydney
Director: Steve Rogers
Executive Producer: Michael Ritchie
Producer: Georgina Wilson
DP: Greig Fraser
Editor: Alexandre de Franceschi @ Guillotine
Production Designer: Steven Jones-Evans
Post-Production: Leoni Willis for Animal Logic
Sound: Simon Kane for Song Zu
Music: Soundtree, UK

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