Stride and London’s creative agency Wieden + Kennedy have launched this funny video commercial entitled “The Ex”.
The video features a guy who is hanging out at the cafe when his ex-girlfriend comes in. He panics and does not know how to approach her. He takes a piece of Stride Gum and then the video takes a funny turn and becomes kind of an epic film.
“We chatted to a load of gum chewers,” said creative director Sam Heath. “A common theme was how gum gives you just a little boost of confidence, a little nudge to be more comfortable, more ‘yourself’ in any situation. It’s a little bit epic in that way. It helps you be a little more epic sometimes, and I suppose the gum is itself a little piece of epic-ness.”
Watch the video and tell us what you think about it.
Client: Stride/Kraft Foods
Agency: Wieden + Kennedy, London
Creative Director: Sam Heath
Creative team: Max Batten & Ben Shaffrey
Agency Producer: Anna Smith
Media planning: Horizon Media
TV Production Company: Traktor / Partizan
Executive Producer: Richard Ulfvengren
Editor: Rick Russell – Final Cut
Lead Flame Artist: Kamen Marcov
Telecine: Paul Harrison
Engineer: Jack Sedgwick at Wave
Music, Library music:
‘Dixie’ – Christopher Ashmore. Audio Network
‘Making Progress’ – Laurence Zack. Music House ltd
Website Production: Amauta Lab