Stride and advertising agency Wieden + Kennedy London have made this short introduction to their latest invention „Mintacular“.
The video features designers, who remember the process of making the gum and its package. They are so proud of the product, that some bizarre lines are dropped out, like „From the moment you pick it up, you instinctively know how to use it“ or „You don’t need to fit it, it fits you“.
Some reviewers say, that the video is using Apple’s font, which probably is not trademarked yet.
Watch the video and share your opinion about it.
Agency: Wieden + Kennedy London